Optical ones are a new type of mouse mat that has come on to the market in order to compensate for optical mouses. These mats or optical pads are covered with a matt finish to minimize irregular reflection of light, and are made from an extra-dense material to avoid laser penetration of the top matt layer. They are usually not much more expensive than the older type, but they can make a huge difference to your marketing drive if you use them as a promotional tool.
Giving away free optical mouse mats with your product, at your office or at a trade show is a great way to increase brand awareness. This is because most people do not have them, and simply run their mouse on their wooden computer desk. On laminate desks this can reduce mouse performance, so if you tell your customers their mouse will run better on your mouse pad, they will definitely use it! Because optical mouses actually do run better on optical mouse mats, your potential customers will use these mats for months!
After that, all it takes for your optical mouse mats to start generating responses is a little bit of time. Sooner or later someone with one of your mats is going to need your product or service, and your number will be the first one on their desk. Where older, cheaper mouse mats simply end up in supply cupboards or in the trash, high quality optical ones can become a permanent feature on hundreds of customers' desks! There is no better way to get advertising into the homes of your target market than with optical mouse mats.
So give up on direct mailers and telemarketing campaigns. You don't have to be an IT service provider or retailer to promote your brand using them. In fact, research has shown that non-IT companies fare better with this approach because people looking for computer parts or services generally do not look at their mouse mats for guidance!
More information about items and gifts can be found online by searching for the leading online suppliers of products. You can tap into their wealth of experience to ensure that you have the perfect gift or business gift to promote your business.